The expert team was pleasantly surprised to find that when asked to think of colour in terms of Lohri festival, craftswomen came up with the colours of 'gur' and 'til' in their design ideation.
These are colours that have not been used in phulkari embroidery so far. The new colours and motifs revealed by these women lent a touch of sophistication that outreaches traditional geographical boundaries that define market acceptance of traditional products.
Business School of Fashion (BSF) has through this programme carried forward its plan to create a global buzz about traditional arts and crafts of the region through promoting this flag ship initiative.
By creating this massive grass-root resource base which has the backing of intellectual & physical infrastructure through the Fashion Technology Park and has backward & forward linkages, BSF has endeavoured to serve not only the cause of traditional arts but also demands of modern – day fashion industry thereby creating win – win situation for all the stakeholders.
Business School of Fashion
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