Katharine Hamnett designs organic clothing line for Tesco
11 Sep '06
3 min read
An organic clothing range by designer Katharine Hamnett is being launched by Tesco, the retailer announced. A first for a British supermarket, the collection is expected to catapult organic clothes into the mainstream, dispelling their hippy image.
Shattering the myth that environmentally-friendly clothes can't be stylish or affordable, the range of fashionable women's, men's and children's wear will carry Katharine Hamnett's signature attention to cut. Terry Green, CEO of Tesco Clothing, says: “As part of our strategy to offer customers more choice, I am delighted to have secured Katharine Hamnett to design a range of clothing for Tesco.
“This is a premium brand, reflecting the quality of Katharine's design and the organic production processes involved. But it will also be affordable because Tesco wants to make organics accessible to all.”
The retailer is launching the collection in spring next year to respond to growing customer demand that now sees one in three shoppers regularly buying organics.
“Just as more and more people are choosing organic foods, we know our customers are increasingly interested in clothing which is made using environmentally-sustainable processes,” says Tesco's head of design Lee Rees-Oliviere.
“Not only is the cotton soft and luxurious to wear but Katharine has created beautiful, stylish clothes – which also give something back to the environment. We expect the collection to have widespread appeal.”
Respected for two decades of environmental campaigning, Katharine Hamnett has spent many years researching, supporting and promoting organic cotton farming. She brings her wealth of expertise to the Tesco collection.
The Tesco range uses raw materials that have been grown without chemical fertilisers and manufactured and dyed in an environmentally sustainable way.
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