Katharine Hamnett designs organic clothing line for Tesco
11 Sep '06
3 min read
The cotton is grown by farmers in India working in a series of co-operatives, enabling them to be taught skills such as how to control pests organically, without harming the land and other beneficial creatures, and their habitat.
A former British Fashion Council Designer of the Year, Katharine Hamnett said: “By buying organic cotton you are supporting a movement working to improve the health of the soil, plants, animals and people.
“My design-led but accessible organic collection will be available to millions of people at Tesco. As such, it is the biggest leap forward yet for organic clothing. I believe it could help organic clothing to make the same impact as organic food now undoubtedly does.”
Launching in 40 Tesco stores across the UK, the debut collection sees black and white mixed with softer pastel colours. With most garments machine-washable, the range includes women's wear pieces from dresses to jeans, men's wear from chinos to blazers and children's wear for boys and girls aged four to 14 years.
The organic collection is the latest premium clothing brand to be announced by Tesco. This month saw the launch of the F&F Collection designed by Lee Rees-Oliviere at Tesco, a capsule collection using luxurious fabrics and offering incredible attention to detail.
News of the organic collection comes as organic sales grow by 20 per cent at Tesco, the market leader which sells more organic goods in Britain than anyone else.
Tesco PLC is committed to driving the organics market and this week launched an organic fruit, vegetable and salad box scheme to householders in South London.
In 1990, Katharine Hamnett rocks the British fashion industry by moving her catwalk show to Paris showing the spring/summer 'Ooh Lah Lah' collection. More shockwaves with go-go dancers and slowdancing to 'Je 't'aime' at the cirque d'hiver for the men's show in Paris.
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