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Brand extension perked up at Giorgio Armani

15 Sep '06
3 min read

Brand Extension – Armani Privé & A/X Armani Exchange complete multi-brand portfolio:
- Launch of Giorgio Armani Privé couture collection, including introduction of women's & men's couture jewellery & luxury timepieces
- New joint venture for the worldwide expansion of A/X Armani Exchange brand with a three year projection for doubling of retail network
- Worldwide direct retail sales brand growth: Giorgio Armani + 5 percent, Armani Collezioni + 12 percent, Emporio Armani + 8 percent, Armani Jeans + 9 percent

Product Line Expansion – Accessories, Casa, Eyewear, Fragrances/Cosmetics strong growth:
- Worldwide expansion of accessories points-of-sale from 996 to 1272 with a 40 percent increase in revenues
- Armani/Casa worldwide retail revenues reach Euro 30 million, a growth of 40 percent, with 30 new points-of-sale opened in 2005 bringing the worldwide total to 75 (23 freestanding stores & 52 shop in shops). A further 40 openings are projected for 2006
- Growth of Giorgio Armani & Emporio Armani Occhiali business with worldwide revenues increasing +14 percent
- Dynamic performance of Giorgio Armani fragrances & cosmetics with worldwide revenues growing + 15 percent (including the launch of www.giorgioarmanibeauty.com)

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Giorgio Armani S.p.A. is one of the leading fashion & luxury goods groups in the world today with 4900 direct employees and 13 factories. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewellery, home furnishings, fragrances and cosmetics under a range of brand names.

Giorgio Armani S.p.A.

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