It is a brand that is synonymous to fun, attitude and adventure unlimited. A brand that sketches a new way of life for kids! The Zapp! experience today came alive at Bandra, in Mumbai, as Raymond launched the second exclusive Zapp! store.
This flagship Zapp! store was inaugurated by Mr. Gautam Hari Singhania, Chairman and Managing Director, Raymond Ltd along with Mr. Pradeep Bhandari, Group President, Raymond Ltd and Mr. Shreyas Joshi, President, Raymond Apparel Ltd. The first Zapp! store was launched in Ahmedabad in June 2006.
Spread over 1200 sq. ft., the Zapp! store provides a unique shopping treat for kids with its fun ambience, wide variety of merchandise and an exciting in-store experience. Targeted at kids between the age group of 4 to 12 years, the Zapp! collection features a wide range of apparel from party wear to relaxed casual wear.
Designed in-house, keeping in mind the needs of its target consumers, the Zapp! clothing range will be available through the 'Basics', 'Denim' and other lead collections. In addition to this, Zapp! has also entered into a tie-up with Warner Brothers to make available the complete range of 'Superman' merchandise in India.
Speaking at the inauguration, Mr. Gautam Hari Singhania, Chairman and Managing Director, Raymond Ltd., said, “For decades, Raymond has had a major influence on fashion and today we are taking yet another step in creating a whole new experience for a whole new audience – the new generation of fashion conscious young adults! Our first store in Ahmedabad in June 2006 has been a successful experiment with some amazing response."
marketing@alchempro.com
