Excalibur launches new Fall-Winter collection Mumbai: Excalibur, a brand owned by Arvind Brands Ltd has launched the Fall - Winter collection. Available in 5 distinct ranges, the collection reflects a new look and feel of the brand.
The Excalibur Fall Winter collection offers warm looking sweaters in simple yet trendy colours, striped full sleeve pull overs from their After hours collection, soft corduroy shirts and trousers.
The collection's earthy look gives this season's fall winter collection a newer and fresher look which would appeal to the fashionable. The winterwear collection has sweaters in classic as well as in sporty designs. Also available are jackets and stylishly cut blazers and suits that would give the wool feel and are simple, trendy and functional as well.
Arvind Brands has recently relaunched Excalibur with a complete makeover including its new-look logo, product range, retail stores, image and communication across the country. It has been positioned as a lifestyle brand offering complete wardrobe solutions for young working men.
The unique brand of energy and effervescence injected into the everyday wardrobe by Excalibur serves to document that events may take place at any time or in any manner; there are certain clothes that will take you anywhere.
Excalibur has expanded its portfolio to include other apparels other than shirts. As a part of its new strategy, the company has appointed supermodel turned actor Milind Soman as the brand ambassador and have launched a new media campaign in print and television.
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