3.Loss of Technological Support - we have a cutting edge manufacturing facility in Hobart and this investment in plant and technology has enabled us to keep ahead of our competitors. We have maximised efficiency to the point where we are respected for that worldwide. In doing so, we have relied upon a stream of technological improvement by the plant makers to continue to drive new efficiency into our operation to offset other cost increases such as labour rates. Unfortunately, that stream has dried up. Without a vision for ongoing technological improvement, all we can see is our costs going up, the market forcing our prices to either drop or stay the same.
Blundstone do not wish to lose any of our loyal friends and wearers and we would hope that they will understand that we haven't exercised a choice here, we've been forced to make the decision.
If we didn't make these changes the company would not be viable into the future. We are keen to maintain our future business, its remaining employees and our products.
Staff affected by the changes have been given at least 5 months notice for any employment changes and will be provided with a compensation package in excess of community standard as well as assistance with finding new employment.
Our commitment has always been to provide quality reliable great value footwear and it is our intention that this remain.
Blundstone Australia Pty. Ltd.