World-class soccer stars Brandi Chastain and Hope Solo and world renowned volleyball player Logan Tom helped launch Tailwind, a new fashion-meets-performance footwear and accessories brand, providing women with innovation at a premium value never seen before.
The Tailwind products are driving a new category in the women's footwear market, combining fashion appeal with performance technology. The shoes feature G-Zone, a groundbreaking honeycomb gel that compresses on impact, giving an extremely smooth ride and a fantastic take off.
Built for consumers looking for a stylish transition from the gym or dance studio to the street, the Tailwind collection includes trend-conscious colors, sculpted lines and innovative fabrications completing the shoe's stepped-up fashion exterior.
Brandi Chastain, three-time Olympic medalist and World Cup hero; Hope Solo, starting goalkeeper for the U.S. women's soccer team; and Logan Tom, the youngest woman ever to be selected for the USA Olympic volleyball team, are the inspiring women forming the backbone behind the brand, exemplifying its view "Move Towards Your Life." Chastain was integrally involved in the brand development and the footwear design.
"To see the Tailwind collection come to life has been an extraordinary process. The designers fused fashion and performance, and there is integrity in every detail," Chastain said. "The G-Zone Runners are the real thing. They match innovative engineering with great design and deliver what a woman needs, something that can take them confidently through life and sport."
marketing@alchempro.com
