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Business of Fashion - Wills Lifestyle India Fashion Week

20 Mar '07
3 min read

WILLS LIFESTYLE INDIA FASHION WEEK brings six days of high fashion and serious business with participation by the best in the Indian fashion industry.

Over 80 international buyers from 19 countries and 100 domestic buyers will be present at WIFW from March 21- 26, 2007. Proven to be a one-of-its kind national fashion event which truly focuses on the “Business of Fashion”, WIFW has now drawn the highest ever participation of 87 designers, who have recognized that this is the only platform which provides true opportunities for transacting business.

With the WIFW taking the shape of a serious business-driven fashion event, the organisers have punctuated their commitment to this objective by allocating March 26 exclusively for buyers and designers to interact with each other and promote their business. As was the case in the last edition of WIFW, there will be no shows on this day, as the designers would be busy in dialogue with the buyers.

Buyers from Maria Luisa (Paris), Bloomingdales (Europe), SunMotoyama (Japan), Jashanmal (Kuwait & Dubai) Boho (London), RCKC (London), Sanskrit (Hong Kong), RSH-Mumbai Se (Singapore), Zinia Fashion (Kuwait), Saaya (Japan), Moda In (Kuwait), Khazana Lifestyles (Moscow), Indomix Inc (USA), The Fashion House (Dubai), and Shatoosh (Spain), Zamzara (Switzerland) are now common faces at the WIFW.

Other buyers and agents from renowned international fashion houses who have confirmed participation Le Bon Marche (Paris), Anthropologie Inc. (USA), La Rinascente (Italy), Kiki (London), Indiva (Canada), Okra (USA), Tiki (Kuwait) and Flower for you (Germany).

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