Mass Hair color product 'Color N Care' by Modi Revlon
09 Apr '07
3 min read
Modi Revlon, one of the leaders in Color cosmetic Industry in India, is expanding its Hair color product range by introducing its Mass Hair color product 'Color N Care'. The product is Revlon's first India specific hair color brand, which is competitively priced to reach out to the mass consumer base.
Revlon Color N Care with its unique revolutionary proposition of Coconut oil conditioning expects to address the growing need of naturally conditioned “colored” hair.
Revlon currently has 3 other hair color brands in the market, Color Silk, Top Speed and Color Stay. Color N Care has been introduced after a careful study of the market and consumer needs. Coconut oil is a universally accepted and appreciated medium for hair care, Revlon has brought the goodness of coconut oil conditioning in its new hair color as conditioning is an important ritual in a hair coloring regime.
The same has been tested within a set of consumers and the result is very positive and encouraging. The attractive price has been kept to appeal to the mass audience.
According to Mr. Deepak Bhandari, Marketing Director Modi Revlon, “Modi Revlon is a fore runner in the color cosmetic industry in India and enjoys a national presence. Through our existing brands of hair color we have managed to create a niche market and now with introduction of Color N care, we plan to touch upon the masses. We are concentrating on 3 P's i.e. product innovation, pricing and penetration at this juncture to increase our foothold / strengthen our position amongst the consumers.”
marketing@alchempro.com
