Mass Hair color product 'Color N Care' by Modi Revlon
09 Apr '07
3 min read
The hair color would be available in 6 shades, Natural Black, Brown Black, Medium Brown, Darkest Brown, Burgundy and light golden brown, all suitable to the Indian skin tone and protection from dry and damage hair with 100% gray coverage.
The product would be marketed through the typical FMCG channel as well as the vibrant 1500 Beauty Advisor doors and a special set of marketing exercises has been crafted to promote awareness and trials of the product.
Modi-Revlon Pvt Ltd is the formidable alliance between the UK Modi Group and the world famous Revlon of USA. Revlon was the first International cosmetic brand to enter India in 1995. Today Modi Revlon has shaped the lives of many a women, rewritten the Indian fashion scene with its exciting and innovative range of product portfolio for the suave and sophisticated woman of today.
It brings to the Indian women an eye-popping range of international cosmetics, skincare, toiletries and fragrances- all adapted to suit the local conditions and preferences.
marketing@alchempro.com
