Raymond gives Indian fashion new dimension with 'GAS'
17 Apr '07
3 min read
Sensuality with essentiality takes centre stage as Raymond Ltd, the leading textile and apparel brand and Grotto S.p.A, one of the most important Italian fashion companies, introduce the internationally renowned 'GAS' brand to Indian consumers.
The launch is in continuation of a 50:50 joint venture between the two companies that was formed in November 2006. GAS has a wide presence across 56 countries and is available at 3000 points of sale, making it a truly global brand in fashion & lifestyle.
ESSENSUAL is a key word that captures the GAS brand positioning. A combination of 'essential', and 'sensual', it adds passion, warmth and an international feel to the brand's core values: simplicity, positivity and authenticity.
Targeted at cosmopolitan, international, trend conscious men and women, GAS provides quality versatile fashion and a lifestyle A.M. to P.M. total look that includes a wide range of accessories coordinated with the seasonal collections. This premium brand allows consumers to express their own personality, lifestyle and attitude through the latest in international fashion and style.
The GAS brand in India was launched by Raymond Limited in New Delhi in the presence of Mr. Claudio Grotto, Founder, Chairman and CEO of GAS, and Mr. Pradeep Bhandari, Group President and Whole-time Director, Raymond Ltd.
Introducing the GAS brand in India, Mr. Gautam Hari Singhania, Chairman and Managing Director, Raymond Ltd said, “Fashion and style are key components of our lifestyle today."
marketing@alchempro.com
