Raymond gives Indian fashion new dimension with 'GAS'
17 Apr '07
3 min read
"This partnership with Grotto S.p.A reiterates our continued pursuit of bringing the best in international fashion to Indian consumers. I am confident that GAS's strong association with fashion, lifestyle and trends will connect well with the fashion conscious Indian consumer. GAS's strong market positioning and diverse product offering, perfectly complements our extensive experience of creating significant brands and retailing in India.”
Mr. Claudio Grotto, Founder, Chairman and CEO of GAS, said, “With one of the youngest, dynamic and forward looking populations in the world, the premium lifestyle apparel segment holds tremendous potential in India, a country that represents one of the most upcoming and strategic markets.”
“With GAS, a premium lifestyle brand that offers essential, natural, stylish and sensual fashion, we address to cosmopolitan consumers with a young mind set who seek the best in international fashion. In my opinion, Delhi and Mumbai are two of the most phenomenal fashion capitals of the world and a perfect beginning of our journey in India.”
Simultaneous to New Delhi, GAS will also be available in Mumbai, Bangalore and other tier I cities across India. The brand will have significance presence in large format stores such as Shoppers Stop in Mumbai, Bangalore, Kolkata and Hyderabad and premium multi-brand outlets across the country. The brand will be available across 600 points of sale by the end of three years.
marketing@alchempro.com
