aRU to develop generation of world class retail professionals
15 May '07
2 min read
adidas, the innovator in sports performance, recently launched the adidas Retail University (aRU), a comprehensive and multi-tier training program aimed at developing a generation of world class retail professionals in India.
Based on a globally successful retail training program, aRU is a pan India training initiative with the objective of training all front end sales staff, thereby equipping them with the adequate knowledge and skills to deliver a first class shopping experience to consumers at adidas exclusive stores. adidas products are available in approximately 200 exclusive stores throughout India and in more than 70 cities.
Retail expansion is of strategic importance for the continued rapid growth and consumer acceptance of the adidas brand in India. As more and more international brands are entering the Indian market, Indian consumers have rising expectations when it comes to the shopping experience that brands provide.
adidas has recognized this trend by providing retail training to franchisees and store staff for also in the past. With the aRU, adidas aims to take its retail efforts to the highest level of professionalism and excellence.
Several hundred staff at various locations in India will follow a structured training process covering topics such as customer service, selling skills, visual merchandising and shop management. The objective is simply to set the industry standard in customer service at retail. adidas regularly benchmarks its ability to deliver a first class shopping experience through independent research.
marketing@alchempro.com
