Nuance Group unveils new retail concept at Malta International
26 May '07
3 min read
SWIFT - Easy Shopping! is The Nuance Group's answer to a series of challenges in airport retail: Passengers of low cost carriers tend to dwell at gates awaiting their flights rather than making use of the airport's shopping offer; and many frequent flyers, tired of airport shops, avoid the commercial area altogether. SWIFT is designed to capture both target groups with an exciting new approach to travel retail.
SWIFT - Easy Shopping! unites all product categories, including food & beverage, in one single outlet, thereby providing a true one-stop-shopping experience. Focused on the top sellers in each category, the offer is concentrated rather than extensive, making choice and orientation easy.
Standardised shop fittings allow for maximum flexibility as to product assortment. Special attention has been paid to queue and staff management in order to eliminate waiting times.
Promotions “Valid Until” make sure that the offer keeps ever-changing and thus interesting for the frequent passenger. Last but not least, the concept has been given an eye-catching melon yellow look designed to awaken the interest even of the retail-tired.
SWIFT, a highly flexible and adaptable concept, can be implemented within 3-4 weeks. Airports benefit from a fast, easy and pragmatic retail solution. Depending on each airport's needs, all product categories can be offered as well as only a selection.
SWIFT - Easy Shopping! makes its debut at Malta International Airport with a 107 sqm Departures and a 122 sqm walk-through Arrivals store. Since its introduction earlier this month, the concept has awakened lively customer interest, with sales levels up by 11.4% compared to the previous year.
marketing@alchempro.com
