Australian Merino wool wins 'world's finest fleece' again
14 Jun '07
2 min read
An Australian woolgrower has won the prestigious Zegna Trophy for the fifth year in a row.
Hamish Wallace took out the trophy awarded for the “world's finest fleece” at the Southern Hemisphere's oldest continually running show, the Campbell Town Show, now in its 169th year. The Zegna Perpetual Trophy was introduced into the show in 1962.
Ermenegildo Zegna and Figli of Italy, the companies after which the award is named, is one of the largest users and spinners of superfine Australian Merino wool in the world.
Co-CEO of Ermenegildo Zegna, Count Paolo Zegna, presented the trophy in Tasmania, in Australia's far south. Count Zegna sang the praises of fine Australian Merino wool saying that Italians still buy the best quality products on offer.
Qualities such as tailorability, drape and softness are drawing more and more designers towards the natural fibre. It lends unique qualities to pieces that are otherwise unavailable in synthetic fabrics.
With new and exciting blends and treatments, Australian Merino wool is even drawing comparisons to exotic fibres like cashmere.
Along with the latest win, Australian company The Wool Factory won the 28th annual Ermenegildo Zegna Aureum Trophy earlier this year.
Australian Merino wool is also enjoying a lot of time on international catwalks, appearing at New York and Sydney Fashion weeks in shows held by such critically acclaimed designers like Josh Goot.
marketing@alchempro.com
