Reebok, the world's leading sports brand announced a new face in its array of brand ambassadors, Hollywood actress, Scarlett Johansson. With this Reebok marks its foray into the burgeoning lifestyle business. On this occasion Reebok revealed the highly anticipated “Scarlett 'Hearts' Rbk” collection, a 'fashion-forward, athletic-inspired' footwear and apparel line in India.
Mr. Subhinder Singh Prem, Managing Director, Reebok India said, "Scarlett embodies the pulse points of our brand-individuality, authenticity and a life lived to the fullest in perpetual motion. These characteristics make her the perfect fit for our new women's footwear and apparel collection.
The launch of “Scarlet Hearts Rbk” collection is a very exciting time for us and marks our foray into the lifestyle arena. While our core remains sports, we are looking at sports inspired lifestyle in a big way. Youngsters today love a sporty causal look and we are best poised to synergize fashion with sports and provide the customer the much desired look and feel.”
“Scarlett 'Hearts' Rbk” features a retro sport-inspired apparel and footwear with sophisticated detailing and unexpected twists all influenced by the decade in which Johansson grew up. Scarlett has described the line as an ultra feminine and urbane lifestyle collection.
The collection is meant for the elite, brand conscious fashion lover who likes to project a sporty cum stylish look. It consists of bright, summer friendly colours of shoes, track pants, tees and tops in which one can exercise and wear to casual occasion like going out for coffee, movies etc. The collection has a soft appeal and is characteristic of Scarlett's beauty, charm and vitality.
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