Lectra, world leader in integrated technological solutions dedicated to industries that use soft goods, has announced that Marèse has chosen Lectra's PLM offering for the fashion industry. Lectra Fashion PLM will allow Marèse, a French specialist in children's wear design and retailing, to accelerate the development of its collections, in particular by assuring constantly updated information that can be shared at all times.
Marèse will benefit from the integration and complementary nature of Lectra's business applications and its management and organizational tools. Lectra's pattern-making (Modaris) and marker making (Diamino) software, currently used by Marèse, will be associated with the new Workflow Management and Product Development applications and Kaledo, Lectra's new design offering.'
”Our company is already very well organized and now we're focusing our efforts on development speed, creativity and the quality of our garments.” said Marèse CEO, Olivier Doolaeghe. “Investing in advanced technology allows us to remain competitive and to satisfy our consumers."
"We chose Lectra's technology in order to improve all of our development processes,” he continued. “All of our planning is currently managed with a traditional spreadsheet, which creates problems for updating information and making it available to all the teams involved in development.”
The Product Development application will help Marèse to centralize and share all product-related information throughout the development process. The company will also have access to this information for monitoring its margins closely and elaborating its sales analyses.
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