Expressing complete faith in the company's management team, Tonino said, “I am convinced that, in pursuing high level and long term growth, IT Holding can trust its outstanding management processes. The unique patrimony of skills and values, for over 20 years, has represented the real strength of the Group. Considering that each of our brands are wholly autonomous from the other and each one has its own mission and particular strategy. The latest exceptional results achieved for our brands, is the confirmation of the ability and excellence of our management team.”
Talking about Malo's brand, the Chairman said, “With the prêt-à-porter (designed by Tommaso Aquilano e Roberto Rimondi) and accessories collections Malo is now a successful player in contemporary luxury. Malo today represents not only the excellence in workmanship and cashmere but also a well-known Italian brand in prêt-à-porter and accessories all over the world. We had a very good response from domestic and international markets, even on the buyers' field. New markets like Middle East and Far East have also been important contributors.”
Tonino also revealed strategies for 2007-2010 period, which include consolidating the position of Ittierre as the leader in marketing 'high fashion content' apparel to a young audience. He said, “We will further develop of the accessories concept Plus IT, complete the transition of Malo into a luxury brand and concentrate on previous investments for Gianfranco Ferré repositioning.”
As for future participation, “We will have Malo's fashion show in New York on 10 September and Gianfranco Ferré woman fashion show on 24 September in Milan.”
Fibre2fashion, News Desk - India
marketing@alchempro.com
