Fashion Talk & j'n'c to focus on Young Fashion segment
24 Aug '07
5 min read
The supporting programme of the forthcoming GDS / GLS (14 to 16 September 2007) is as intense as always offering the international audience all key and current information for their business. This includes the TrendVision event, fashion shows, sector-specific order information events, trend lectures, roundtable discussions, award ceremonies as well as accompanying events.
TrendVision: TrendVision goes hand in hand with the catwalk shows in Hall 14 as an artistic staging of fashion, lifestyle and design. Here visitors can experience the trends for the Spring/Summer 2008 season first hand. The 'TrendVision Kids' event in Hall 10 will be highlighting the significance of fashion, lifestyle and design for children as a target group in their own right for the first time now.
Shows: Forming the highpoint of the shows in Hall 14 is the Upper Style Show showcasing shoes and bags from the Exclusivity segment and the official opening by a star guest on the first day of the fair. The three trend themes from TrendVision 'Essential', 'Bionic' and 'Stimulation' are effectively staged by the Trend Show. Complete outfits from renowned trend brands are presented in the Life Style Show.
The Wellness Special Show musically and visually picks up on the well-being and happiness trend using the projection of a waterfall. A new development is the 'Young Fashion & Kids Show' featuring young styling and young choreography.
In tune with the new motto of Design Attack in Hall 13, the 'Kaffee Oriental Show' features offbeat urbanwear as a modern fusion of the Orient and the Occident. Furthermore, artist and designer Horst Kordes will be presenting the show 'Dance of the Gods between Heaven and Earth' at the Design Attack Plaza together with the Egyptian dancer Hussein Nehmedou aka Bondok.
Information Events: To kick off the fair TW editor Gudrun Allstädt will be providing sound insight into the trends and themes for next summer at the TW Orderinfo at CCD. Ost. Which of the many themes will fashion buyers go for? What will the modern ranges and modern outfits look like? The fashion desk will inform us on the latest trends from the international metropolises plus very practical insights into initial order tendencies for the clothing – and shoes and bags – to make up the perfect look.
Providing a detailed overview of the latest shoe and bag trends for the 2008 Spring/Summer ranges will be Dr. Claudia Schulz at the 'schuhkurier Trendinfo' in Hall 11. Events like the appearance of Ex-'No Angels' singer Vanessa Petruo, the new face of the shoe brand Marco Tozzi, round off the programme of events in the Schuhkurier Red Lounge.
Sound background knowledge for sales staff in shoe retail will be relayed at the 18th Sales Assistants' Day at CCD. Ost. Here, too, the child target group is at the centre of attention. Expert lectures will illuminate topics such as “Children are... Customers, Consultants, Buyers and Trendsetters“ and “Fitting Shoes for Children – The Width Measuring WMS System“. The trend seminars of the new season are aimed at helping staff identify trends and use this know-how when liasing with customers.
marketing@alchempro.com
