Menswear firm enters women's wear market with ColorPlus
07 Sep '07
3 min read
ColorPlus - the premium smart casual wear brand owned by Raymond Ltd announced its entry in the growing women's wear segment with the launch of 'ColorPlus Woman'.
An exclusive range of smart-casual clothing – the ColorPlus Women's Wear is inspired by the independent, discerning and multi faceted women of today. ColorPlus now offers her the choice of five lines of clothes and accessories to take care of her different needs.
The first ever Autumn Winter '07 collection was unveiled by Mr. Gautam Hari Singhania, Chairman and Managing Director, Raymond Ltd at the ColorPlus flagship store in New Delhi.
Commenting on the occasion, Mr. Gautam Hari Singhania, Chairman and Managing Director, Raymond Ltd said, “The western wear women's segment is growing exponentially in India and is a natural fit into our overall growth strategy."
ColorPlus is recognised as the pioneer in the premium mens smart casual category and continues to enjoy tremendous brand loyalty for its innovative & differentiated colourful merchandise..
"With the launch of ColorPlus Woman, we are extending the same unique brand experience to the discerning woman of today. We are confident that ColorPlus Woman too would achieve a prominent position in its segment much like the other brands in the Raymond stable.”
ColorPlus Woman has been fashioned into an irresistible assortment of shirts, trousers, dresses, capris, t-shirts, skirts, jackets, denim jeans and much more. The newly launched brand offers five lines of clothing including Day Wear, Sporty Casual Wear, Outdoor Wear, Business Casual Wear and the Evening Wear.
marketing@alchempro.com
