Reebok India, the leading sports brand is all set to tap the burgeoning women's wear market with the launch of a women specific campaign titled 'I am More'.
Launched in the month of September, the campaign will be targeted at major metros like Delhi, Mumbai, Kolkata, Bangalore, Chennai and Hyderabad.
The campaign advocates that a woman is truly multifaceted and can perform multi-dimensional roles that highlight the extension of one's individuality beyond the stated personality.
Commenting on the launch Mr. Shamim Sajid, Director Marketing, Reebok India Company, said, “There is more to a woman than meets the eye. This forms the basis of our campaign and through this campaign Reebok wants to empower women and make the world take notice of their multiple facets."
"Currently, Reebok is the leader in the fitness category market with a market share of 51%. With the launch of the first-of-its kind women specific 'I am More' campaign, Reebok has re vamped its product strategy and aims to target the untapped women customer base and offer apparel for occasional usage like street wear , club wear and fitness wear.”
The all new 'I am More' campaign will include a mix of conventional media –print and OOH and digital media – internet and mobile.
While the print campaign will be a three month activity the outdoors will be limited to a one month period. Featuring dance instructor -Isha Talwar, MTV Roadie - Bani and Fashion Model –Tammy, in the 'I am More' campaign, Reebok will reveal their new side as women who have more to their personality than just what is stated or perceived.
marketing@alchempro.com
