Impossible Is Nothing brand campaign features global sports stars
10 Sep '07
3 min read
adidas and Pepsi launched half a billion adidas www.startmystory.com Pepsi cans in the US this weekend. adidas will leverage the Pepsi can as a unique canvas to extend its current Impossible Is Nothing brand campaign which features global sports stars such as David Beckham, Gilbert Arenas and Allyson Felix overcoming impossible challenges and sharing their personal stories via illustrations and voice over narratives.
The new adidas Pepsi cans use a similar illustrative style and invite consumers to bring to life their own “impossible” stories via digital illustration tools, exclusive music tracks and instant messenger technology at www.startmystory.com.
Site visitors can also win adidas products and the chance to spend a day in the life of international soccer star David Beckham or fitness phenom Laila Ali.
“The adidas Impossible Is Nothing creative offers a glimpse of world-renowned athletes not at the finish line, but rather at a pivotal and ultimately inspiring point in their journey."
"www.startmystory.com invites real people to share their own stories of achieving or even just attempting what once seemed like impossible goals,” explained Stephen Pierpoint, Vice President Brand Marketing, adidas America.
“By partnering with Pepsi, adidas, David Beckham and Laila Ali have extended the challenge via half a billion Pepsi cans, engaging, encouraging and inviting people to begin their own impossible journeys.”
The www.startmystory.com can design is a part of Pepsi's global restyle initiative that launched in February. While Pepsi-Cola's look had changed only ten times in the last 109 years, the restyle initiative updates Pepsi packaging graphics every few weeks to reflect themes close to the hearts of teens and young adults, such as sports, music, fashion and cars.
marketing@alchempro.com
