Impossible Is Nothing brand campaign features global sports stars
10 Sep '07
3 min read
Each Pepsi design is accompanied by a Web address that gives consumers access to exclusive online content, games, contests and sweepstakes.
In addition to adidas, sports partners have included the NFL, Major League Baseball, and NASCAR driver Jeff Gordon while music-themed packaging and promotions have featured partners like Pharrell Williams, Big & Rich, The All-American Rejects and MTV.
"Our consumers will have unique access to two iconic athletes thanks to this partnership with adidas," said Russell Weiner, VP of colas, Pepsi-Cola North America. "We know David Beckham and Laila Ali will inspire people to share their own impossible journeys that will be featured on startmystory.com and seen by millions across the country."
www.startmystory.com is an extension of adidas' global Impossible is Nothing campaign which includes 21 TV commercials, 15 documentaries, 1 long-format film, behind the scenes footage and exclusive digital content along with print, on-line and retail components.
The campaign has included activation of social networking sites, a custom myspace profile, SMS messages from athletes, Impossible Is Nothing branded trucks and trailers, plus promotions and prizes that invite consumers to interact with adidas and encourage them to take the first step on their impossible journey. View the spots and hear the stories at www.adidas.com.
marketing@alchempro.com
