Reebok Montreal concept store to feature high-end lifestyle
12 Dec '07
2 min read
Reebok inaugurates its first concept store in Canada tonight. Located at 1480 Ste.Catherine St. West, the Reebok Montreal concept store will feature high-end lifestyle and performance products as well as exclusive collections to further promote the brand among consumers.
Attended by players of the Montreal Canadiens and Alouettes, as well as other personalities from the cultural and sports scene, the launch is the opportunity for Reebok to celebrate its athletes and ambassadors, and present the brand's new collections.
The new store, which opens to the general public tomorrow, includes a mezzanine themed lounge for visitors. This section will be used to showcase unique collections and hold special events.
Strategically located in downtown Montreal facing Concordia University, the Reebok Montreal concept store will carry athletic and lifestyle apparel, footwear and accessories, performance-enhancing technology products, as well as licensed sports products.
Reebok is the exclusive supplier of authentic and replica jerseys for the NHL, CFL, and NFL. The Company endorses renowned global athletes in all sports disciplines, including Thierry Henry, Amelie Mauresmo, Nicole Vaidisova, Carolina Kluft, Allen Iverson, Yao Ming, Peyton Manning, Anthony Calvillo, Sidney Crosby and Cristobal Huet.
Reebok has also developed partnerships with other celebrities such as Scarlett Johansson, Pharrell, Stevie Williams, Jay-Z, Daddy Yankee and Rolland Berry.
marketing@alchempro.com
