BASF Fashionova, 5x5 advantages for leather at IILF
14 Dec '07
3 min read
The India International Leather Fair (IILF) will be held from January 31st to February 3rd 2008 at Chennai Trade Center in Chennai, Tamil Nadu Province, India.
This year BASF will be focusing on “Fashion and Inspiration” for the leather industry. The “Fashionova concept” for the leather industry in South Asia consists of 5 x 5 advantages and a tool kit of 25 carefully selected products that can address almost the entire spectrum of classic and elegant fashion leathers.
Creativity plays a major role in this concept. BASF will exhibit 5 effects that can be applied to all kinds of leather and have been designed especially for the South Asian market: Film, Texture, Optics, Pattern and Up-gradation. Each variant has its own range of values, and their permutations and combinations open up a world of possibilities.
Furthermore, the focus is on 5 segments with their respective experts and products: footwear, garment, leather goods, accessories and hybrids; as well as on 5 target consumer lifestyles: Formal, Casual, Sporty, Trendy and Fusion.
25 products in 5 product groups – these are the key chemicals of the Fashionova concept. The range is completed by all the required tools of chemistry, which in the hands of skilled craftsmen can result in numerous varieties of elegant, fashion leathers.
Representatives from the 5 competence centers in Mumbai, Chennai, Ranipet, Kanpur and Kolkata will be at the BASF booth in to advice customers and inform them about the innovative new developments and the extensive range of established, high-quality products.
marketing@alchempro.com
