With “Catch Me If You Can – Winning And Retaining Customers” the Igedo Company has given the 14th Innovation Forum Body, Beach and Legwear a theme that is an “evergreen” both for retailers and the industry.
After all, the best merchandise, the most excellent ranges, the most competent sales assistants and the smartest shop fittings are worth nothing if shopper numbers are down.
On 9 February 2008 the CCD Ost of the Düsseldorf Exhibition Centre will see renowned speakers from the fields of market research, corporate consulting, advertising, visual merchandising and apparel retailing shedding light on various aspects of this theme of winning customers, also presenting some unconventional approaches on how shoppers can and want to be addressed these days.
“Only if you know your target group can you be successful on the market. We want to give participants at the 14th Innovation Forum tools enabling them to address new customers and remain interesting to their existing customerbase,” says Sabine Schommer, Project Manager of BODY LOOK (10 to 12 February 2008), explaining the objective of the event traditionally held on the eve of the international
Trade Fair for Body, Beach and Legwear. The speakers of the 14th Innovation Forum and their themes: - Theme 1 “Half Pulled by It, Half Sinking Herself” Stefan Urlings, General Manager Rheingold – Institute for Qualitative Market and Media Analysis, Cologne Focusing on the mind-set and shopping attitudes of consumers Stefan Urlings provides suggestions for successfully addressing shoppers in the retail trade.
- Theme 2 “Customer Profiling – On the Trail of True Customers' Needs” Ute Höfer, Management Coach, AW Management Consulting, Emmendingen Ute Höfer will introduce visitors at the Innovation Forum to the strategy of customer profiling.
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