Like in criminal investigations where profilers use evidence along with their intuition, psychological knowledge and the like to create perpetrator profiles, CustomerProfiling enables companies to decipher their shoppers' true motivation for their actions and, hence, their purchases. A key to open many doors to new business opportunities.
- Theme 3 “Underwear is Not Six for One & Half a Dozen of the Other- How to Make Your Underwear Promotions Unique” Günter Nowodworski, General Manager of now! Communication, Augsburg Günter Nowodworski will focus on modern neuro-marketing – to the General Manager of now!Communication this is one of the aptest tools for selling more bodywear using creative advertising.
- Theme 4 “Shop Windows – A Brilliant Competence Statement for Your Shoppers” Alexandra Chrobak, Visual Marketing Designer at Durchdacht, Munich Alexandra Chrobak will entirely dedicate her talk to shop windows and their design.
Managing her own service company for sourcing, goods display and store design called Durchdacht in Munich, Alexandra Chrobak will present hands-on examples on how to turn shop windowsinto shopper magnets and thereby generate more movement in the sales area.
- Theme 5 “Why don't Retailers Think of Themselves when Discussing Brands – And What Would happen if they Did ?” Claus Wilhelm Vocke, General Partner of Modehauses Ranck, Sulingen Claus Wilhelm Vocke will introduce delegates to the Bonuscard used in his store as a customer-loyalty tool and to the range and service concept of Modehaus Ranck.
Since Sulingen is located near Bremen Vocke faces the challenge of catering to the needs of a heterogeneous target group and of preventing shoppers from “migrating” to the larger nearby towns and cities.
- Theme 6 “In the Long Term Power is all you Need” Peter Schütte, Owner of Modehaus Peter Schütte GmbH & Co KG, Oldenburg At the comparatively peaceful town of Oldenburg Peter Schütte has caused a stir several times already with such campaigns as “Kopfstand“ (headstand) or “Hau den Schütte“ (Ring the Schütte) thereby generating plenty of in-store movement.
The Oldenburg-based businessman will report on these and other activities, their success and other ideas. At a joint dinner at Café am Nordpark, located within walking distance from CCD Ost, speakers and delegates will have ample opportunity to discuss the lessons learnt.
Igedo Company GmbH & Co KG
marketing@alchempro.com
