Trade fairs are communication platforms per se. In this connection, from February, Body Look will be offering its exhibitors and visitors even more space for even more communication.
The latest edition of Germany's only international trade fair for Body, Beach and Legwear will open with a new communication concept in the exhibition hall.
Open-design lounge areas in the various product sectors invite exhibitors and visitors to also hold multi-brand discussions and an informal exchange.
The lounges are located in the lingerie & corsetry, sleepwear, day wear and legwear sectors. They each consist of a small bar area, an event as well as a presentation area. The lounges will be rounded off by showcases, which are thematically and colourcoordinated with the respective sector.
“Our Body Look customers are a very communicative community. That is why we are responding to the wishes of our exhibitors and increasingly offering our support for all sectors of modern brand communication”, says Project Manager Sabine Schommer, explaining the strategy behind the new communication concept.
“We know each other, and in addition to all the business, would like to use the fair more than ever before for personal meetings and discussions.
The lounge areas are ideal for this purpose. At the same time the sectors are however also in a position to underline the credibility of the exhibiting brands and to communicate product advantages through a broad channel.”
marketing@alchempro.com
