In each case the core element of the lounges are the event areas, for which the exhibitors can reserve slots, for example for workshops, new products presentations or customer receptions.
The event area thus serves brand and image cultivation, takes the brand from the stand to the public domain and creates transparency. At the same time it takes the pressure off the stands, where the exhibitors can exclusively devote themselves to business.
The presentation area has several booths, each measuring six square metres, for small, up-and-coming companies. Also presented alongside them here are service-providers from the retail trade including suppliers from the following areas: merchandise management systems, decorative elements, store fittings, sales promotion, advertising agencies or consulting firms for vertical systems.
With its cosy, comfortable seating arrangements the bar area invites you to hold meetings and discussions in a relaxed atmosphere. Here informal discussions, meetings and sector get-togethers between exhibitors and the trade take place on a small scale.
At Body Look from 10 to 12 February 2008 around 250 brands will be presented from the sectors of lingerie, corsetry, sleepwear, swimwear, stockings and day wear.
Body Look is Germany's only international trade fair for Body, Beach and Legwear and is held within the framework of the Igedo Fashion Fairs at the Düsseldorf Exhibition Centre.
Igedo Company GmbH & Co KG
marketing@alchempro.com
