Kevin Gribben's 'transport chic' designs to be on display at MBFW
14 Feb '11
4 min read
When it comes to fashion, DHL yellow and red are always in style. As the official logistics provider for the ninth consecutive season of Mercedes-Benz Fashion Week in New York, DHL utilizes its fast and reliable global network to get the latest designer creations from the showrooms to the runways.
This year, DHL expanded its relationship with IMG Fashion, signing on at fashion events in Paris, Tokyo and Zurich. It now provides transportation and logistics support to 26 fashion events in twelve countries across four continents. The company also has broadened its scope of services for the fashion industry, including offering designers and apparel houses DHL's GoGreen option to offset carbon dioxide emissions of their shipments.
“Fashion is an extremely time-sensitive business, and now more than ever the choice for a logistics provider plays a vital role in meeting the industry's requirements for cost efficiency and timeliness,” said Peter Levy, senior vice president and managing director of IMG Fashion Worldwide. “DHL's ability to meet these requirements makes them the ideal logistics partner for Mercedes-Benz Fashion Week.”
A $250 billion business, the fashion industry relies heavily on flexible and intelligent logistics that must be managed around the world. DHL takes advantage of the capabilities of its divisions to provide perfect-fit solutions, ranging from timely express and reliable air and ocean freight services to complex supply chain and distribution management that includes materials procurement, sample production, quality control, warehousing, and delivery direct to stores worldwide. DHL's team of customs experts and trade specialists help designers and apparel houses navigate the entire manufacturing chain with reduced risk and increased efficiency.
“DHL specializes in working with customers in the fashion and apparel sector who are experiencing high rates of change and are receptive to supply chain transformation,” said Shawn Boyd, executive vice president of sales for DHL Global Forwarding. “Our goal is to create additional value for our clients through innovation and simplification in order to drive long-term sustainable solutions. DHL's experience and global network are unmatched and touch every point in our clients' supply chains. Moreover, we are proud that we can now offer fashion customers our GoGreen transport services.”
To ensure efficiency, DHL Global Forwarding has invested in Fashion and Apparel Centers of excellence in major Asia Pacific markets. These centers provide logistics solutions to help fashion and apparel customers better manage the flow of materials from manufacturing to retailing points. In addition to enhancing operations in China and Hong Kong, DHL has launched a number of new products from Pakistan, Bangladesh, Sri Lanka and Vietnam that give customers improved cost alternatives and increased flexibility for logistics and transportation services
DHL Express offers designers and fashion houses the largest and most experienced network in the international air express industry, spanning over 120,000 destinations in more than 220 countries and territories. Since time and precision are critical factors for its apparel industry customers, DHL will be expanding its 747 service along a key trade lane between Asia Pacific and the United States.
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