H&B Stores Ltd a wholly-owned subsidiary of Dabur India Ltd unveiled the brand name for its specialty beauty, health & wellness retail business – 'new-u'.
Addressing a media conference in Delhi, H&B Stores CEO Mr. Peter Baker said: “The Indian consumer has no doubt come of age. But the shopping experience in India has not kept pace with this change.
Even though retail outlets have mushroomed across the country, most of them still do not offer Indian consumers the kind of shopping experience that people in the rest of the world are used to. With 'new- u', we are committed to bring that world-class shopping experience to India.”
The 'new-u' brand logo was also unveiled by Mr. Baker and Mr. Graeme Fraser, Head-Sourcing, Buying & Merchandising, H&B stores. “The logo has a contemporary design feel that reflects both the brands desire to offer the Indian shopper a totally new and modern retail experience.
And, firmly emphasises the brands customer focus 'about you'; meeting the emerging customer needs and expectations with unrivalled care and service available in India” said Mr. Fraser.
The brand name and design 'new-u' reflects the essence and ambitions of H&B Stores a brand which will cater to all the requirements of a customer on the beauty and health platform. It symbolizes the transformation that the stores will offer its patrons something new, engaging and innovative.
Mr. Baker announced that the first retail outlet sporting the 'new-u' brand name would open its doors to customers by the end of January in Delhi and then quickly expand to other major cities in India.
“By the end of the 2007-08 fiscal, we have scheduled six 'new-u' outlets in the Delhi NCR region. We will then quickly expand our presence into other markets, adding another 50 stores in 2008-09, and take the number of 'new-u' stores to 160 by 2009-10,” Mr. Baker added.
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