Apparel retail Gap Inc debuts petite & tall sizes apparel for women
19 Jan '06
3 min read
Apparel retailer Gap introduces the debut of petite and tall sizes for women, available exclusively at gap.com and designed to fit petite and tall women perfectly.
"Petite and tall female consumers have traditionally been underserved by the apparel market, particularly women looking for casual styles," said Felix Carbullido, vice president and general manager of gap.com.
"They're excited to introduce petite and tall sizes to better meet consumers' needs and offer them Gap's great casual styles in sizes that will fit them better than ever."
The new petite and tall product offering mirrors the design and styles of the Gap women's line.
Gap has simply taken customers' favorite Gap styles and adjusted the proportions to fit petite and tall women perfectly.
Now, petite and tall women who love Gap clothes and the Gap brand aesthetic can find them in sizes that are specifically tailored to meet their needs.
Gap.com's new petite sizes are designed for women 5'4" and under – sizing is based on height, not weight -- and proportioned to fit every aspect of a petite woman's body.
Petite sizes are available in 0p through 16p in tops and xsp - xlp in bottoms.
Several product alterations are made to Gap's regular sized clothes in order to make perfect petite sized clothes.
-- Shirts and outerwear are narrowed in the shoulders, armholes are higher, the body is smaller and shorter in length, and sleeve lengths are shorter.
marketing@alchempro.com
