Candie's features four superstars for spring advertising campaign
27 Jan '06
3 min read
With diversified portfolio of fashion brands that touch every segment of retail distribution from the luxury market to the mass market Iconix Brand Group Inc, announced that its spring television and print advertising campaign for its Candie's brand will feature four celebrities: Singer, actress, megastar, Hilary Duff; 4x Grammy nominee, Ciara; and actresses, Michelle Trachtenberg and Samaire Armstrong.
This is the first time the brand has enlisted four stars to appear in an advertising campaign. Past Candie's spokespeople include Destiny's Child, Kelly Clarkson and Jenny McCarthy.
Hilary, Ciara, Michelle and Samaire are all unique in their talent as well as their style.
Mixing the four girls in an advertising campaign was the ideal way to showcase all of Candie's product categories which are available nationwide exclusively at Kohl's Department Stores.
This spring, Kohl's will also launch Candie's Home, Swim and Sunglasses.
The multimedia advertising campaign of print, television, internet and in- store will debut in March issues of fashion, entertainment and lifestyle magazines such as InStyle, Cosmopolitan, Teen People, Teen Vogue and Us Weekly.
The soundtrack to the television commercial is Hilary Duff's song, "SuperGirl" off her current CD, "Most Wanted".
Commenting on the new ads, Hilary Duff stated, "When you see the Candie's ads, you can envision yourself with your friends having a great time."
marketing@alchempro.com
