Apparel retailer Perry Ellis acquires lifestyle Co Gotcha
17 Feb '06
2 min read
Perry Ellis International Inc announced that the company completed the acquisition of primarily all of the worldwide intellectual property of the leading California lifestyle company Gotcha International, including the Gotcha, GirlStar, MCD and Fishman logo trademarks and the intellectual property license agreements for a purchase price of $12 million.
"Their action sports brands division promises to be a growth vehicle for Perry Ellis International," said division President Seth Ellison.
"Their powerful portfolio diversifies their product base, attracts new customers, and strengthens their relationships with existing customers."
Ellison continued: "These action sports brands have a heritage that dates back to the mid 80's.
They are relaunching these brands for Spring 2007 delivery with an attitude that recaptures the original spirit and lifestyle that resonated with '80's teens.
This West Coast inspiration will be equally powerful today. Each of these brands has moved beyond the surf market, becoming true lifestyle brands with a potent fashion edge."
The Gotcha brand will be marketed as an accessible California lifestyle brand widely distributed to mid-tier and sporting goods accounts.
The company has hired a new designer to create the nucleus of the young men's, boy's and junior swim collections out of its youth lifestyle headquarters in Irvine, California.
The company is also building a strong portfolio of licensees, selected for their expertise in specific categories.
marketing@alchempro.com
