Hanes to launch ad campaign with Kevin Bacon and Christina Applegate
23 Feb '06
3 min read
Intimate apparel maker Hanes has informed that it will be adding more famous faces to its successful "Look Who We've Got Our Hanes On Now" ad campaign.
Kevin Bacon and Christina Applegate will join Hanes' campaign line-up, which also featured celebrities Jennifer Love Hewitt, Matthew Perry, Damon Wayans and basketball great, Michael Jordan, in both print and television advertisements.
Sidney Falken, Hanes Brand Champion said, "In 2006, we will continue to show how Hanes represents contemporary style and reinvents comfort by showcasing our apparel on today's engaging and stylish celebrities."
"Led by our current branding campaign, Hanes will continue to inspire consumers' personal style with new apparel that goes beyond the basics," Falken added.
Created by The Martin Agency of Richmond, Virginia, each new television spot in the campaign captures each celebrity's personality -- comfortable with themselves and in their Hanes -- set to the beat of fun, energetic music.
Beginning February 27, Hanes again will bring to life the tagline, "Look Who We've Got Our Hanes On Now," with a new: 15 and: 30 television commercial featuring Kevin Bacon and Michael Jordan playfully showing the versatility of Hanes.
The spot, "Shot Blocker," features a series of scenes where Kevin Bacon is trying to shoot different objects, such as waste paper, keys and a basketball, while wearing Hanes casualwear. A mischievous and competitive Michael Jordan enters each scene out of nowhere and nonchalantly blocks Kevin's shot.
marketing@alchempro.com
