Casual & Footwear Grp Pheonix appoints Robert Orlando as President at Royal Robbins
10 Aug '05
3 min read
California based women's casual and dress shoes designing firm Phoenix Footwear Group announced the appointment of Robert Orlando as President of the Company's Royal Robbins division. Orlando, a 30-year veteran of the footwear and apparel industry, and most recently the President of Teva Footwear, will lead Phoenix Footwear's popular Royal Robbins brand of men's and women's outdoor specialty lifestyle apparel.
Orlando will succeed Francisco Morales, who has elected to pursue a career as an independent apparel-sourcing consultant. Morales will remain with Phoenix Footwear on a category exclusive consulting basis, where he will lead product creation and development of Royal Robbins apparel and lend textile development expertise to other Phoenix Footwear units.
Richard White, President and CEO Phoenix Footwear, commented, "Bob is a seasoned footwear and apparel executive with a strong knowledge base and track record in Royal Robbins' active outdoor specialty retail category. He has driven impressive growth within the brands he has led, including both Teva Footwear as well as Adidas' line of men's and women's outdoor/athletic footwear and apparel. They look forward to working with Bob and utilizing his deep experience and expertise in all areas of the business, including sales and marketing, design and development."
White continued, "Like to thank Francisco Morales for his strong contributions to Phoenix Footwear. As President of Royal Robbins, Francisco generated significant growth at the unit and built it into one of Phoenix Footwear's strongest brands. They are very pleased to become Francisco's first consulting client. To derive the benefit of Francisco and Bob's contributions will be an ideal situation, which can only strengthen the brand."
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