Cotton Inc team up with Gymboree to promote SuperSoft for newborns
13 Aug '05
3 min read
New York based cotton apparel and home fabrics Cotton Incorporated and Specialty branded apparel & accessories retailer The Gymboree Corporation team up to promote SuperSoft, a 100 percent cotton fabric for newborns, toddlers and children. SuperSoft cotton is double brushed and washed, offering incredible softness for their delicate skin. The first delivery of SuperSoft merchandise will be available September 6, 2005 in Gymboree stores throughout the U.S. and Canada and Gymboree.
The campaign for SuperSoft will be promoted on Gymboree website and Cotton Incorporated's consumer site, www.thefabricofourlives.com, via email, direct mail and through a national parent-oriented magazine advertising campaign. Additionally, the Seal of Cotton will appear on the hangtags of all Gymboree SuperSoft 100 percent cotton garments and on in-store signage. A collateral piece highlighting cotton and the clothing needs for brand new babies will be available to customers at Gymboree stores.
"They are very excited and pleased to collaborate with Gymboree as it expands its newborn business. Cotton Incorporated strives to support and promote new cotton products in the marketplace like SuperSoft," says Paula G. Rosario, Cotton Incorporated Vice President, Retail and Fashion Marketing. "Cotton's easy care, durability and softness make it the favored choice for use in children's clothing, especially for those newly born. The use of 100 percent cotton in Gymboree's SuperSoft line communicates that Gymboree understands the benefits of cotton and cares about the needs of parents and children."
marketing@alchempro.com
