Additionally, in Tiger Woods PGA Tour 2006, a game where you are able to create a golfer using the most advanced Game Face technology ever released, gamers will be able to customize their players to sport a variety of Under Armour golf apparel engineered to offer the same moisture-wicking comfort to golfers both on the course and behind the console. The partnerships with Ubisoft Entertainment and EA Sports allow gamers to truly recognize the competitive advantage Under Armour products provide its core consumers.
Founded in 1996, Under Armour is the originator of performance apparel, a line of moisture-wicking microfiber clothing that pulls perspiration away from the skin to keep athletes cool, dry and light throughout the course of a game, practice or workout.
Under Armour manufactures diverse product lines including HeatGear, ColdGear, LooseGear, AllSeasonGear, TurfGear and more, covering all climates and game situations. In 2005 Under Armour launched 60 new products in its women's line, as well as the UA Metal Series for women, a series of products for women inspired by the company's popular Duplicity SportBra, and baseball batting gloves.
Entirely new product lines for 2005 include Under Armour's UA Tech - a technically enhanced version of the company's LooseGear and the UA Streaker collection for runners. In 2005, Under Armour also debuted new colors including Atomic Orange, Chili Red, Zephyr Blue and Citron Yellow.
Additionally, in the spring of 2005, Under Armour launched its first-ever women's multimedia advertising campaign featuring U.S. National soccer star and Olympic Gold Medallist, Heather Mitts.
marketing@alchempro.com
