Everlast to expand second original licensing relationship with SLTC
15 Sep '05
3 min read
Brian Anderson, President of Sports and Leisure Technology Corporation, added, "More than four-year relationship with Everlast Worldwide has demonstrated the international strength and appeal of the Everlast brand. What began as a successful extension into the North American and European fitness market will continue with a debut in South Africa."
Sporting goods and apparel maker & licensor firm Everlast Worldwide Inc also markets their products under the Everlast brand name. Since 1910, Everlast has been the top brand in the world of boxing and is among the most dominant brands in the overall sporting goods and apparel industries.
Over the past 90 years, Everlast products have become the "Choice of Champions)," having been used for training and professional fights by many of the biggest names in the sport. Everlast is the market leader in nearly all of its product categories, responsible for leading eight of the top ten boxing equipment products in sales.
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