Jeffrey Tweedy appointed as President of TAG's House of Deron
20 Sep '05
3 min read
Los Angeles based Casual and moderately priced apparel seller Tarrant Apparel Group announced that it has named seasoned fashion executive Jeffrey Tweedy as President of its licensed women's fashion line, House of Dereon, which was founded by entertainment superstar Beyonce and her mother Tina Knowles.
Tweedy has more than 25 years of expertise gained while working to build a number of high profile brands including Sean John, Polo Ralph Lauren, Alexander Julian, Hugo Boss, Cross Colours, Karl Kani Jeans and Spike's Joint. Most recently Tweedy was the Executive Vice President of Sean John, the $450 million men's lifestyle brand of hip hop impresario Sean "P. Diddy" Combs.
"They are happy to have Jeffrey join company," Beyonce commented. "His talent and his experience -- of combining fashion with entertainment – are finely suited to the vision my mother, Tina, and I have expressed for the House of Dereon."
"Goal is to create a successful lifestyle brand and Jeffrey, who is known as "the future of fashion", is the right person to help lead success," added Tina Knowles.
Barry Aved, President and CEO of Tarrant Apparel Group added, "Tarrant Apparel are very excited to have Jeffrey on team. He's an influential leader who brings great experience in building and managing a celebrity brand, and we believe he will be an invaluable addition to
team."
"I am reinvigorated by the challenge of helping create the next great women's contemporary brand," Tweedy said. "I thank Beyonce and Tina for the opportunity to lead this brand and talented team's growth."
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