Jeffrey Tweedy appointed as President of TAG's House of Deron
20 Sep '05
3 min read
Tweedy's appointment builds greater anticipation for the line's opening Spring 2006 collection of contemporary sportswear, which debuted last week during New York's annual Fashion Week. House of Dereon -- named after Beyonce's grandmother, Agnes Dereon, a master seamstress who made women's clothing for private clients -- will offer women a mix of casual sportswear styles, featuring a range of great denim and fine fabrics. The vision is of a brand marketed to women ages 22 to 40 that combines kick, couture and soul. It will be distributed to 450 stores around the country in November, 2005.
Beyond Productions, Tina and Beyonce Knowles, Jason and Arthur Rabin and Cory Silverstein of Wear Me Apparel/Kids Headquarters founded LLC in May 2004. The partnership will provide the infrastructure for licensing and brand management to House of Dereon. Tina and Beyonce Knowles who wanted to bring trend-setting style and a creative take on fashion to stylish women everywhere orchestrated this collaboration. The design alliance features three co-creative directors, Beyonce and Tina Knowles, and Heather Thomson Schindler.
Tarrant Apparel Group, founded in 1985, is a leading provider of men's, women's and children's casual, private label apparel. The Company has strong relationships with specialty retail, mass merchants and national department stores including Abercrombie and Fitch, Chicos, Federated, Kohl's, The Limited, J.C. Penny, K-Mart, Sears, Target, Mervyn's, and Walmart. In addition, the Company produces finished garments for several international designer brands.
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