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China's sportswear exports dip, but gain in key emerging markets

The country had shipped sportswear worth $***.*** million in the first seven months of last year. Outbound shipments have been on a continuous decline since ****, according to sourcing intelligence tool TexPro, signalling persistent pressure from slower consumer spending and increasing competition from Southeast Asian producers.

Shipments to Europe, Asia-Pacific, and Africa followed the same downward trend. Exports to China’s largest market, Europe, dipped to $***.*** million in the first seven months of ****, accounting for **.** per cent of total shipments. Trade with Europe slipped *.** per cent from $***.*** million in the corresponding period of ****, largely due to soft retail demand and cautious restocking by European brands.