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The new sourcing dilemma for American brands

Levi Strauss—perhaps the most symbolically American of all brands with a rich ***-year heritage—perfectly illustrates the dilemma such brands now face.

The San Francisco-headquartered denim jeans manufacturer has just posted sales of $*,*** million for its financial quarter to June *, up nine per cent on the first quarter of **** and its **^th consecutive quarter of growth.