Jute jewellery - centre of attention at Delhi Trade fair
26 Nov '05
2 min read
Jute, the golden fibre of the past, is rising as the fibre of the future. In the current India International Trade Fair (IITF) in New Delhi, the stalls displaying the jewellery made of jute are the evidence of this fact.
Handcrafted beads, bangles, earrings and lockets among other things made up the collection at the IITF.
Jute-jewellery is a new phenomenon for women, who may have knowledge of jute bags, fabrics, calendars, mats or even wall hangings.
National and international customers are attracted by jute's qualities such as non-pollution and durability; moreover, its raw material is cost effective.
Jute-jewellery has also caught attention of those people, who were earlier keen on imitation jewellery as the cheaper substitute of costly precious stones and metals.
Keshav Saba of Kolkata, owner of a shop displaying native jute jewellery at the IITF, said that the designs and colours are different. It is unbelievable for customers that such jewellery can be crafted out of jute.
Jute industry in India is experiencing its heydays at present. The last 10 years of diversification into several products have boosted market spirits as total jute exports increased by over 150 percent this year.
Jute exports are set to surpass 1,250 crores (12.5 billion rupees) this financial year. Spreading across the country, jute companies provide employment to approximately 200,000 artisans in 12,000 units.
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