B*tween Productions Inc, home of the award-winning Beacon Street Girls book series, and Keyser Group, a marketing, branding, and merchandising company, today announced that they will work together on the first line of Beacon Street Girls personal care products, created especially for “tween” girls who are starting to define who they are and who they want to be.
Keyser will design, manufacture and distribute Beacon Street Girl branded personal care products aimed at girls ages 9 to 13. BSG personal care products will include body spray, shower gel, face wash and lotion. The products use natural and herbal ingredients, are formulated especially for young, sensitive skin and are packaged in easy-to-use containers that fit into a young girl's smaller hands.
Several choices, each corresponding with a different BSG character, will be available to allow girls to experiment and express their personal style and moods. BSG personal care products will be sold through leading retailers and shipment is expected later this year.
The Beacon Street Girls books offer a fresh, inspiring, and multi-cultural perspective on the often difficult pre-teen years. BSG books and online properties feature fun, friendship and socially responsible values in a contemporary setting. BSG readers fall in love with characters who are “just like me,” and parents are able to feel good about an immersive literary world of positive role models and age-appropriate material.
marketing@alchempro.com
