Bollywood stars to fashion their own clothing line
19 Feb '07
2 min read
The hottest new trend in the world of fashion is the signature line of clothing that are inspired, crafted and fine-tuned by film stars themselves.
With Jennifer Lopez, Sarah Jessica Parker, Eminem, Britney Spears and other international celebrities having their own lines, Indian film stars are also moving in the same direction.
Bollywood stars have moved on from endorsing clothes brands to getting seriously involved with fashion wear.
John Abraham and Hrithik Roshan lead the pack in bringing out signature fashion collections. While John has tied-up with Wrangler, Hrithik is working very closely with ITC.
John's involvement with his own line is to the extent of each piece of his collection having small notes sticking out from the inside pockets containing his comments on the design, style and how he came up with the look.
Hrithik's association with ITC's John Player for brand endorsement has taken a personal turn to bring alive the brand and establish a style statement for the star for a specific character, said Atul Chand of ITC.
Actor Fardeen Khan is set to launch his own line.
Malaika Arora wants to bring out her own clothing line that will be an extension of her identity.
The linkage between film stars and fashion goes way back. Film stars are often equated with God, kings and queens of celluloid world to influence millions of people who, dress, walk and even talk like them.
Today fashion and showbiz go hand-in-hand, said model-actor Samita Bangargi who launched her Fall Winter collection four months ago.
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