Leading Canadian fashion designer, Joe Mimran, brings fashion to centre stage for families nationwide with his first-ever kids collection. In partnership with Loblaw Companies Limited, the Joe Fresh Style Kids collection offers clothing for newborns to kids 10 years old with the look and feel of boutique clothing at irresistible prices ranging from $4 to $39.
The Joe Fresh Style Kids collection was unveiled under the "Big Top"featuring a spectacular fashion show, entitled "Runway to the Circus," where contemporary Canadian circus performers mixed with more than 40 children throughout a "fashiontainment" event.
Featuring of-the-moment apparel and accessories, the 350-piece launch collection is full of "Must-Haves" for girls and boys including, everyday casual wear, outerwear and a competitively-priced organic apparel collection for babies.
"We've received such a tremendous response to Joe Fresh Style and after taking a look at the children's clothing market in Canada, we saw a need to extend the line to the whole family to provide high-quality, stylish clothes for kids too," said Joe Mimran, Creative Director, Joe Fresh Style Kids.
"Little ones will adore the fun looks and colours and parents will appreciate the exceptional details and of course - great prices."
Designed with mom, dad and child in mind, the collection is sized to leave some wiggle room for little ones to grow, including unique features such as adjustable components in the garments to help ensure a perfect fit over time.
With co-ordinated colour palettes running throughout the collection, mixing and matching is easy. Attention-to-detail is captured in every stitch, from the unique embroidery on jumper dresses to the baby-soft touch of the precious onesies. An exciting selection of new items will appear in store every four weeks.
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