"Loblaw is always dedicated to providing Canadians with a one-stop shopping destination to accommodate their busy lives and everyday household needs," said Elizabeth Margles, Vice President, Public Relations and Public Affairs, Loblaw Companies Limited.
"We are absolutely thrilled to now offer our customers nationwide a clothing collection for the entire family from a leading Canadian designer, with fashion that can't be found anywhere else."
The "Grow with Joe" launch collection is divided into three categories - Baby, Toddler and Kids - offering co-ordinated basics, beautiful colours, fresh styling and true must-haves:
Joe Fresh Style Baby and Organic Collection (Sizes newborn to 24 months): Made from the highest quality fabrics - including brushed cotton - the Baby collection is dominated by must-have signature onesies in multiple colours ($4).
For the eco-conscious consumer, Joe Fresh Style Kids offers an organic collection featuring sleepwear, blankets, hats and mitt sets - all made from 100 per cent certified organic cotton and natural dyes.
Joe Fresh Style Toddler Collection (Sizes 2 to 5): Continuing the standard of high-quality and of-the-moment styles, this collection ranges from denim ($16) to dresses ($16) to cozy casuals, including yoga-inspired pants ($8) and preppy cable sweaters ($12), and is sure to be a favourite among parents and toddlers.
Joe Fresh Style Kids Collection (Sizes 6 to 14): For children with their own sense of style, the Kids collection interprets a strong fashion angle, featuring contemporary pieces and special detailing.Must-haves include: corduroy blazer ($19), pleated denim skirt ($16) for girls, cargo pants ($19) and long-sleeved tees ($10) for boys.
Joe Fresh Style Kids will be available nationwide at Real Canadian Superstores and Atlantic Superstores beginning August 16, 2007, as well as at select locations of Maxi & Cie, Atlantic Wholesalers, Extra Foods, Your Independent Grocer, Fortinos, No Frills, Zehrs and Loblaws. The Winter collection of stylish snowsuits, coats, boots, hats, mitts and scarves will arrive in stores by November 2007.
Wowing a crowd of hundreds of spectators, young boys and girls showed off the exciting new collection amidst a magical, high-energy fashion spectacle. The double-Dutch troupe, Lincoln Leapers, opened the show followed by break-dancer trampoline acts, stilt walkers and jugglers, all making way for the main act: the Joe Fresh Style Kids collection.
marketing@alchempro.com
