Jostens Inc announced relationships with several well-recognized brands to help schools and students celebrate high school accomplishments and encourage students to stay connected with their class through graduation and beyond.
Beginning this fall, Jostens will offer a collection of unique products by Dereon, Baby Phat, Phat Farm and Banneker, Nike and Lacoste all customized to reflect a student's graduation year or school and activity affiliations.
"Jostens mission is to help schools and students celebrate achievement and affiliation and we understand the importance of connecting with students in the way they want to be reached," said Jack Thornton, senior vice president and general manager, Jostens.
"As a result, Jostens has formed relationships with strong brands that support a positive self image and encourage achievement."
For over 100 years, Jostens has worked with school administrators, students and parents to help create a positive school culture that encourages involvement, attendance and achievement, both academic and through participation in activities. Jostens has worked closely with brands that have similar values and desire to have a positive influence on youth.
"Our success to date has been based on making a difference in schools we serve," said Thornton. "Future success will be based on our ability to serve a broader group of students and schools. The brands we are working with have similar goals it makes goodsense to work together."
Dereon, the leading teen brand created by Tina, Beyonce and Solange Knowles, has worked with Jostens to create an exclusive class ring that can be customized and personalized with a wide selection of stones and metal choices.
In addition, Jostens will offer customized "Class Of" apparel for high school juniors and seniors, including the unique hoodie made famous in the music video "Irreplaceable" by Beyonce.
"Just like the many people that helped my children believe in their dreams, high school educators want their students to reach their potential and that starts with completing high school," said Tina Knowles, Founder, Creative Director and Designer, Dereon.
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